LUGANO DIAMONDS OFFERS AN
UNPARALLELED SELECTION OF JEWELRY,
incomparable global industry understanding and unsurpassed gemological knowledge. While samples of our private collection may be viewed online, the full collection is shown by consultation at Lugano Diamonds Newport Beach, California salon. To schedule an appointment to view the collection or to discuss the custom design of your dreams, please call 866.LUGANO.6 or email moc.sdnomaidonagulnull@stnemtnioppa

Rings

Earrings

Necklaces

Bracelets

Brooches

Bridal

Men

Lugano Diamonds offers
an unparalleled selection

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our rings

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our earrings

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our necklaces

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our bracelets

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our brooches

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our bridal collection

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our men's collection

Lugano Diamonds' continual
search for the world's most
exotic and rare gems
has made them a renowned resource for such remarkable finds. Each design is a signature creation by Lugano Diamonds, featuring artistic, one-of-a-kind settings worthy of the breathtaking gems in its private collection.

make an inquiry send to a friend

Lugano Diamonds' continual
search for the world's most
exotic and rare gems
has made them a renowned resource for such remarkable finds. Each design is a signature creation by Lugano Diamonds, featuring artistic, one-of-a-kind settings worthy of the breathtaking gems in its private collection.

make an inquiry send to a friend

our high jewelry collection

Sometimes you have
a dream of a design,
something you can envision, but cannot create. Perhaps you are not sure what you want, but you know it must be special for a certain occasion or a particular person. Our artisans and craftsmen will work closely with you to design and produce a piece that brings your vision to life, beautifully.

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recently commissioned pieces

Lugano Diamonds is
proud of being recognized
as a leader in our community
for our support and participation with many different causes including Health, Education and the Arts. It is our belief that we must be stewards of giving, while encouraging others to give back.

Beckstrand Event

Candlelight Event

Consourse Event

JDRM

SCFTA

Lifestyle Salon

Lifestyle Style Leaders

Lifestyle Videos

TV Coverage

30 carats!

Shady Canyon

Featured editorial footage from our shoot with Bask Magazine.

Los Angeles

The cameras were rolling during our latest ad campaign shoot.

Glenn Close

A Hollywood icon proudly wears Lugano.

A privately-owned, international
jewelry firm established in 1974
and dedicated to providing the very finest quality to its clients, Lugano Diamonds holds a global perspective of the jewelry business in addition to a worldwide reputation as a leading diamond manufacturer.

The Lugano Diamonds collection is shown by appointment in its elegant Newport Beach, California salon or at a client's preferred location. Consultations can be scheduled by contacting Lugano Diamonds toll free by phone 866.584.2666 or via email at moc.sdnomaidonagulnull@stnemtnioppa.

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For media inquiries
regarding Lugano Diamonds,
please contact:

Morgan Marketing & Public Relations LLC
78 Discovery, Irvine, California 92618

Office: 949.261.2216   866.LUGANO.6
moc.sdnomaidonagulnull@aidem

Salon

Beckstrand Cancer Foundation's
"An Evening in Russia"

October 15, 2012

Nets over $1,000,000 - By Lynn Selich, Orange County ...

The Diamond & Pearl Ball ...
An Evening in Moulin Rouge

March 2012

Beckstrand Cancer Foundation, a nonprofit dedicated ...

The Radar | Now!
Lust Have: Armor

Riviera Magazine | August 2012

Give the cuff some love this season ...

Top Gear -
Bask faces & places

Bask Magazine | Spring 2012 Issue

Lugano Diamonds CEO/Artisan Moti Ferder, along with ...

Rough Cut:
Earth to Elegance

Urban Landscape | Volume II

He may well be Southern California's greatest rock star ...

2012 Pebble Beach
Concours d'Elegance

August 2012

Lugano Diamonds had the unique opportunity to design ...

2011 Pebble Beach
Concours d'Elegance

August 2011

Lugano Diamonds joins Aston Martin ...

2010 Pebble Beach
Concours d'Elegance

August 2010

Lugano Diamonds celebrates another successful year ...

For media inquiries
regarding Lugano Diamonds,
please contact:

Morgan Marketing & Public Relations LLC
78 Discovery, Irvine, California 92618

Office: 949.261.2216   866.LUGANO.6
moc.sdnomaidonagulnull@aidem

Salon

Luxury Daily

October 2012

Put another line of content here

Diving for Diamonds

November, 2012

A $100,000 Caribbean getaway with a real life treasure hunt.

The Diamond & Pearl Ball

Riviera Magazine | March 2012

Beckstrand Cancer Foundation, a nonprofit dedicated ...

Top Gear- Bask faces & places

Bask Magazine | Spring 2012 Issue

Lugano Diamonds CEO/Artisan Moti Ferder, along with ...

Thank you for your
interest in Lugano Diamonds.
Should you wish to discuss a piece of jewelry, the idea of designing one, are in need of marketing information or have an idea for a strategic partnership, we would be delighted to be of assistance.

620 Newport Center Drive, Suite 100, Newport Beach CA 92660
Office: 949.720.1258   866.LUGANO.6
appointments@luganodiamonds.com

SMART DIAMOND^™ is the world's
first diamond comparison platform
that allows buyers to shop and compare diamonds, determining their true market value. Smart Diamond^™ goes above and beyond the "4Cs" to consider many aspects of a diamond's quality and grading criteria, as set by the Gemological Institute of America (GIA). read more...

TERMS OF USE OF
http://www.luganodiamonds.com

Your acceptance of these terms of use ("Terms of Use") is a binding agreement (the "Agreement"). By using the Internet website located at http://www.luganodiamonds.com (the "Site") or any services provided in connection with the Site ("Services"), you agree to abide by these Terms of Use, as they may be amended by Lugano Diamonds & Jewelry Inc. (the "Company") from time to time in its sole discretion. It is your responsibility to review these Terms of Use periodically, and if at any time you find these Terms of Use unacceptable, you must immediately leave the Site and cease all use of the Services and the Site. YOU AGREE THAT BY USING THE SERVICES YOU REPRESENT THAT YOU ARE AT LEAST 18 YEARS OLD AND THAT YOU ARE LEGALLY ABLE TO ENTER INTO THIS AGREEMENT.

PRIVACY POLICY. The Company respects your privacy and permits you to control the treatment of your personal information. A complete statement of the Company's current privacy policy can be found by clicking here. The Company's Website Privacy Policy is expressly incorporated into this Agreement by this reference.

USER CONTENT. You grant the Company a license to use the materials you post to the Site or Services. By posting, downloading, displaying, performing, transmitting or otherwise distributing information or other content ("User Content") to the Site or Services, you are granting the Company, its affiliates, officers, directors, employees, consultants, agents and representatives a license to use User Content in connection with the operation of the Internet business of the Company, its affiliates, officers, directors, employees, consultants, agents and representatives, including without limitation, a right to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat User Content. You will not be compensated for any User Content. You agree that the Company may publish or otherwise disclose your name in connection with your User Content. By posting User Content on the Site or Services, you warrant and represent that you own the rights to the User Content or are otherwise authorized to post, distribute, display, perform, transmit or otherwise distribute the User Content.

COMPLIANCE WITH INTELLECTUAL PROPERTY LAWS. When accessing the Site or using the Services, you agree to obey the law and to respect the intellectual property rights of others. Your use of the Services and the Site is at all times governed by and subject to laws regarding copyright ownership and use of intellectual property. You agree not to upload, download, display, perform, transmit or otherwise distribute any information or content (collectively, "Content") in violation of any third party's copyrights, trademarks or other intellectual property or proprietary rights. You agree to abide by laws regarding copyright ownership and use of intellectual property, and you shall be solely responsible for any violations of any relevant laws and for any infringements of third party rights caused by any Content you provide or transmit. The burden of proving that any Content does not violate any laws or third party rights rests solely with you.

INAPPROPRIATE CONTENT. You shall not make the following types of Content available, and you agree not to upload, download, display, perform, transmit or otherwise distribute any Content that (a) is libelous, defamatory, obscene, pornographic, abusive or threatening, (b) advocates or encourages conduct that could constitute a criminal offense, give rise to civil liability or otherwise violate any applicable local, state, national or foreign law or regulation, or (c) advertises or otherwise solicits funds or is a solicitation for goods or services. The Company reserves the right to terminate your receipt, transmission or other distribution of any such material using the Services, and, if applicable, to delete any such material from its servers. The Company intends to cooperate fully with any law enforcement officials or agencies in the investigation of any violation of these Terms of Use or of any applicable laws.

COPYRIGHT INFRINGEMENT. The Company reserves the right to suspend and/or terminate use of the Services and/or the Site for anyone who is found to have infringed on the rights of the Company or of a third party, or otherwise violated any intellectual property laws or regulations. Company may investigate any allegations of copyright infringement brought to its attention. If you have evidence, know or have a good faith belief that your rights or the rights of a third party have been violated and you want the Company to delete, edit or disable the material in question, you must provide the Company with all of the following information: (a) a physical or electronic signature of a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed; (b) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (c) identification of the material that is claimed to be infringed or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the Company to locate the material; (d) information reasonably sufficient to permit the Company to contact you, such as an address, telephone number, and if available, an electronic mail address at which you may be contacted; (e) a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law; and (f) a statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. For this notification to be effective, you must provide it to the Company's designated agent at:

Name, Title:
Company Name: Lugano Diamonds & Jewelry Inc.
Address: 620 Newport Center Drive, #100, Newport Beach CA 92660
Phone: (949) 720-1258
E-mail: info@luganodiamonds.com

ALLEGED VIOLATIONS. The Company reserves the right to terminate your use of the Services and/or the Site. To ensure that the Company provides a high quality experience for you and for other users of the Site and the Services, you agree that the Company or its representatives may access your records on a case-by-case basis to investigate complaints or allegations of abuse, infringement of third party rights or other unauthorized uses of the Site or the Services. The Company does not intend to disclose the existence or occurrence of such an investigation unless required by law, but the Company reserves the right to terminate your access to the Site immediately, with or without notice to you, and without liability to you, if the Company believes that you have violated any of the Terms of Use, furnished the Company with false or misleading information or interfered with use of the Site or the Services by others.

NO WARRANTIES. THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES. THE COMPANY IS MAKING THE SITE AVAILABLE "AS IS" WITHOUT WARRANTY OF ANY KIND. YOU ASSUME THE RISK OF ANY AND ALL DAMAGE OR LOSS FROM USE OF, OR INABILITY TO USE, THE SITE OR THE SERVICES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE SITE, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. THE COMPANY DOES NOT WARRANT THAT THE SITE OR THE SERVICES WILL MEET YOUR REQUIREMENTS OR THAT THE OPERATION OF THE SITE OR THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.

LIMITED LIABILITY. THE COMPANY'S LIABILITY TO YOU IS LIMITED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL THE COMPANY BE LIABLE FOR DAMAGES OF ANY KIND (INCLUDING, BUT NOT LIMITED TO, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES, LOST PROFITS OR LOST DATA, REGARDLESS OF THE FORESEEABILITY OF THOSE DAMAGES) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SITE OR ANY OTHER MATERIALS OR SERVICES PROVIDED TO YOU BY THE COMPANY. This limitation shall apply regardless of whether the damages arise out of breach of contract, tort or any other legal theory or form of action.

AFFILIATED SITES. The Company has no control over, and no liability for any third party websites or materials. The Company works with a number of partners and affiliates whose Internet sites may be linked with the Site. Because neither the Company nor the Site has control over the content and performance of these partner and affiliate sites, the Company makes no guarantees about the accuracy, currency, content or quality of the information provided by such sites, and the Company assumes no responsibility for unintended, objectionable, inaccurate, misleading or unlawful content that may reside on those sites. Similarly, from time to time in connection with your use of the Site, you may have access to content items (including, but not limited to, websites) that are owned by third parties. You acknowledge and agree that the Company makes no guarantees about, and assumes no responsibility for, the accuracy, currency, content or quality of this third party content, and that, unless expressly provided otherwise, these Terms of Use shall govern your use of any and all third party content.

PROHIBITED USES. The Company imposes certain restrictions on your permissible use of the Site and the Services. You are prohibited from violating or attempting to violate any security features of the Site or Services, including, without limitation, (a) accessing content or data not intended for you, or logging onto a server or account that you are not authorized to access, (b) attempting to probe, scan or test the vulnerability of the Services, the Site, or any associated system or network, or to breach security or authentication measures without proper authorization, (c) interfering or attempting to interfere with service to any user, host or network, including, without limitation, by means of submitting a virus to the Site or Services, overloading, "flooding", "spamming", "mail bombing" or "crashing", (d) using the Site or Services to send unsolicited e-mail, including, without limitation, promotions or advertisements for products or services, (e) forging any TCP/IP packet header or any part of the header information in any e-mail or in any posting using the Services, or (f) attempting to modify, reverse-engineer, decompile, disassemble or otherwise reduce or attempt to reduce to a human-perceivable form any of the source code used by the Company in providing the Site or Services. Any violation of system or network security may subject you to civil and/or criminal liability.

INDEMNITY. You agree to indemnify the Company for certain of your acts and omissions. You agree to indemnify, defend and hold harmless the Company, its affiliates, officers, directors, employees, consultants, agents and representatives from any and all third party claims, losses, liability, damages and/or costs (including reasonable attorney fees and costs) arising from your access to or use of the Site, your violation of these Terms of Use or your infringement, or infringement by any other user of your account, of any intellectual property or other right of any person or entity. The Company will notify you promptly of any such claim, loss, liability or demand, and will provide you with reasonable assistance, at your expense, in defending any such claim, loss, liability, damage or cost.

COPYRIGHT. All copyrights in the contents of the Site and/or Services belong to Lugano Diamonds & Jewelry Inc. All rights reserved.

TRADEMARKS. All third party trademarks and service marks, whether or not registered, contained on the Site are trademarks or services marks of the respective owner(s).

NO LICENSE. Nothing contained on the Site should be understood as granting you a license to use any of the trademarks, service marks or logos owned by the Company or by any third party.

GOVERNING LAW. This Agreement and the Terms of Use shall be construed and governed by the laws of the State of California. By execution of this Agreement, you agree and accept that any legal action or proceeding with respect to this Agreement or the Terms of Use shall be brought in the federal or state courts for the State of California, County of Ventura, and you expressly waive any objection to personal jurisdiction, venue or forum non conveniens.

SEVERABILITY; WAIVER. If, for whatever reason, a court of competent jurisdiction finds any term or condition in these Terms of Use to be unenforceable, all other terms and conditions will remain unaffected and in full force and effect. No waiver of any breach of any provision of these Terms of Use shall constitute a waiver of any prior, concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party.

CALIFORNIA USE ONLY. The Site is controlled and operated by the Company from its offices in the State of California. The Company makes no representation that any of the materials or the services to which you have been given access are available or appropriate for use in other locations. Your use of or access to the Site should not be construed as the Company's purposefully availing itself of the benefits or privilege of doing business in any state or jurisdiction other than California.

MODIFICATIONS. The Company may, in its sole discretion and without prior notice, (a) revise these Terms of Use, (b) modify the Site and/or the Services, and (c) discontinue the Site and/or Services at any time. The Company shall post any revision to these Terms of Use to the Site, and the revision shall be effective immediately on such posting. You agree to review these Terms of Use and other online policies posted on the Site periodically to be aware of any revisions. You agree that, by continuing to use or access the Site following notice of any revision, you shall abide by any such revision.

ENTIRE AGREEMENT. The Agreement constitutes the entire agreement between you and the Company with respect to the subject matter hereof and supersedes all prior agreements and understandings, whether oral or written, between you and the Company regarding the subject matter hereof. You and the Company acknowledge that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any party, that are not embodied herein, and that no other agreement, statement or promise not contained in this Agreement shall be valid or binding on either party.

ACKNOWLEDGEMENT. BY USING THE SERVICES OR ACCESSING THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF USE AND AGREE TO BE BOUND BY THEM

WEBSITE PRIVACY POLICY
EFFECTIVE DATE: October 1st, 2012

Lugano Diamonds & Jewelry Inc. ("us," "we," or the "Company") is committed to respecting the privacy rights of its customers, visitors and other users of the Company Website (the "Site"). We created this Website Privacy Policy (this "Policy") to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection and use practices and policies that differ materially from this Policy.

INFORMATION COLLECTION PRACTICES

WHAT BASIC INFORMATION DOES THE COMPANY COLLECT?
In operating the Site, Company may include registration, online surveys and other online forms that ask users to provide their name, date of birth, e-mail address and other contact information.

WHAT ADDITIONAL INFORMATION DOES COMPANY COLLECT?

AUTOMATIC COLLECTION. Our servers automatically recognize visitors' domain names and IP addresses (the number assigned to computers on the Internet). No personal information about you is revealed in this process. The Site may also gather anonymous "traffic data" that does not personally identify you, but that may be helpful for marketing purposes or for improving the services we offer.

COOKIES. From time to time, we may use the standard "cookies" feature of major browser applications that allows us to store a small piece of data on your computer about your visit to our Site. We do not set any personally identifiable information in cookies, nor do we employ any data capture mechanisms on our Site other than cookies. Cookies help us learn which areas of our Site are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our Site may be diminished and some features may not work as they were intended.

USE AND SHARING OF INFORMATION

WHAT DOES COMPANY DO WITH COLLECTED INFORMATION?

PERSONAL INFORMATION. We will not share your personal information with any third parties without your consent, except as necessary to provide you with the services offered by us or to comply with the law. We may use your personal information to verify your identity, to check your qualifications or to follow up with transactions initiated on the Site. We may also use your contact information to inform you of any changes to the Site, or to send you additional information about Company. If you give your permission during the registration process, we may share your contact information with our business partners or other companies so that they may send you promotional materials.

ANONYMOUS INFORMATION. We use anonymous information to analyze our Site traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our Site or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

USE OF COOKIES. We may use cookies to deliver content specific to your interests or for other purposes. Promotions or advertisements displayed on our Site may contain cookies.

DISCLOSURE OF PERSONAL INFORMATION. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the requirements of the law or comply with legal process served on the Company or its affiliates, (2) protect and defend the rights or property of the Company or the users of the Site or (3) act under exigent circumstances to protect the safety of the public or users of the Site.

SALE OF INFORMATION. In order to accommodate changes in our business, we may sell or buy portions of our Company or other companies or assets, including the information collected through this Site. If our Company or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.

ACCESS TO INFORMATION. Unfortunately, we do not maintain any procedures for you to review or request changes to the information that we collect about you, except that you may request that we remove all information about you from our database by contacting us in accordance with Section 6.1 below.

SECURITY
The Site has security measures in place to reduce the risk of loss, misuse and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse or alteration, and we will have no liability to you or to any third party arising out of any such loss, misuse or alteration.

THIRD PARTY WEBSITES
The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.

CONTACT INFORMATION AND POLICY UPDATES

CONTACTING US.
If you have any questions about this Policy, our practices related to this Site, or if you would like to have us remove your information from our database please contact us at the following:

Email: info@luganodiamonds.com
Address: 620 Newport Center Drive, #100, Newport Beach CA 92660
Phone: (949) 720-1258

UPDATES AND CHANGES.
We reserve the right, at any time, to add to, change, update or modify this Policy, simply by posting such change, update or modification on the Site and without any other notice to you. Any such change, update or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.

Returns will be accepted within seven days of purchase in unworn sellable condition. Credit Card refunds will be issued in the same form as payment and check transactions will be refunded once the funds have been verified and released. Cash transactions will be refunded at the discretion of Lugano Diamonds by cash or check. All transactions are considered a final sale after seven days. Custom orders and/or engraved jewelry may not be returned at any time. The purchase price of a center stone may be applied to a future purchase of greater value.

Beckstrand Cancer Foundation's "An Evening in Russia" nets over $1,000,000

By Lynn Selich, Orange County Register

October 15, 2012

The legacy of Farrah Fawcett's courageous battle with cancer was honored this past Saturday, October 13, during the Beckstrand Cancer Foundation's Ninth Annual Diamond & Pearl Ball. Held in one of the most elaborately decorated hangars I have ever seen at the Orange County Fairgrounds, it was clear from beginning to end of the event that no detail of "An Evening in Russia" was overlooked. The black-tie affair was breathtaking display of creativity equal to the enthusiasm of the Beckstrand supporters in the room.

Guests perused what seemed like hundreds of auction items in a large area of the hangar which was cleverly decorated, transforming it in to a Russian winter wonderland complete with beautiful ice carvings, an ice vodka luge and a strolling actor who was the spitting image of Mikhail Gorbachev. At the conclusion of the reception, guests gathered for the stunning dining room reveal complete with a recreation of Moscow's Red Square and bevy of gorgeous, scantily clad vodka girls who performed and served Russian Standard Vodka martinis from trapezes scattered amongst the giant chandeliers which dangled elegantly above the crowd.

This year's Ball was dedicated to the life of actress, model, mother, and original member of the iconic "Charlie's Angels," Farrah Fawcett, who succumbed to anal cancer in 2009. Fawcett's longtime friend, author and filmmaker Alana Stewart, who currently serves as President of The Farrah Fawcett Foundation, was recognized for her notable contributions, and Fawcett's longtime companion Ryan O'Neal accepted the Beckstrand Cancer Foundation's 2012 Honoree Award.

Leigh Anne Marchesi eloquently spoke about her six-yer-old daughter Emma's fight with ALL. "Beckstrand was there every step of the way," she said.

Eva La Rue,the Beckstrand Cancer Foundation's National Spokesperson and star of CSI: Miami did a fantastic job as hostess. This was the third year that La Rue, who is passionate about the cause, served as mistress of ceremonies, along with Beckstrand's powerhouse Executive Director Lil Spitzer. Community philanthropist Renetta Caya graciously returned as this year's gala chair, and clearly she had a vision for the event which successfully netted more than $1,000,000 in support of the treatment and care of cancer patients.

Adding sparkle to the star-studded event, supporters in the room included actress Daniela Ruahof NCIS: Los Angeles, actors Dick Van Patten, Nels Van Patten, Peter Bergman, Don Diamont,fashion designer Oday Shakar and TV personality Gretchen Rossi.I had the pleasure of sitting next to musician and rising "pop with soul" singing star Jaysin Voxx who kept us smiling with his great sense of humor.

VIP Beckstrand supporters who helped make it all happen included Jan Salta, Patty Collins, Moti and Idit Ferder, Keith and Mara Murray, Mike Bolen, and Dave and Holly Wilson to name just a few.

During the program, guests enjoyed a contemporary version of the traditional Kalinka dance, sipped on boutique wines, and enjoyed a gourmet feast fit for any Czar. The live auction offered some unique experiences including one to act as the Test Driver and Judge for the Robb Report Car of the Year in Napa, California, courtesy of Presenting Sponsor Lugano Diamonds.

The Diamond & Pearl Ball represents a celebration of cancer survivorship, with proceeds from the ball used by Beckstrand Cancer Foundation to provide cancer patients with advocacy and direct financial assistance for critical survival needs, such as rent/mortgage, utilities, food, gas, transportation, medical insurance, copayments, and prescriptions. Since 1974, the Foundation has been providing patients with support that enables them to remain focused on treatment and recovery.

The Diamond & Pearl Ball...An Evening in Moulin Rouge

Riviera Magazine

March 2012

October 22, 2012

Beckstrand Cancer Foundation, a nonprofit dedicated to improving and enhancing the quality of life for cancer patients and their families celebrated its 8th annual Diamond & Pearl Ball at the Balboa Bay Club and resort. The gala honored Golden Glove-and Emmy-nominated actress and cancer survivor, Fran Drescher, and raised a record $1.3 million. The star-studded evening commenced with a red carpet arrivals including National Spokesperson Eva La Rue joined by CSI Miami cast mates Adam Rodriguez, Jonathan Togo, and Omer Benson Miller, and celebrity quests Regina King, Gilles Marini, Sean Kanan, Don Duamont, and Lisa Vidal.

La Rue and Beckstrand's Executives Director Lil Spitzer welcomed everyone wearing Oday Shakar gowns and dripping in stunning jewelry from Lugano Diamonds. Special thanks were given by the returning Gala Chair Renetta Caya to Idit and Moti Ferder, owners of Lugano Diamonds for their support as Presenting Sponsor; Aston Martin Newport Beach as Vehicle Sponsor and Fashion Island as Opportunity Prize sponsor. Caya kept the energy of the live auction flowing as attendees generously bid on one-of-a kind items form a visit with the Pope to a walk-on role with CSI Miami to an exclusive diamond experience in Tel Aviv with Moti Ferder of Lugano Diamonds.

The Radar | Now!

Lust Have: Armor

Riviera Magazine, August 2012

LUST HAVE

Give the cuff some love this season. This ebony wood piece from Lugano Diamonds features an 8.7-carat turquoise cabochon set in yellow gold. It brings an appealing bling to the darker-hued bracelet - a dramatic, sleek look for late summer. 620 Newport Center Drive, Newport Beach- luganodiamonds.com

Top Gear - Bask faces & places

Bask Magazine

Spring 2012 Issue

Lugano Diamonds CEO/Artisan Moti Ferder, along with Optivest's Principal/OC money manager Mark Van Mourick, host a collaborative social with UK's Top Gear Magazine that would appeal to any man- or woman, for that matter! Guests gathered at Lugano Diamonds in Newport Beach where the lovely ladies had the chance to scope out and slip on some of the bejeweled art pieces, just in time for Valentine's Day. Meanwhile, the gentlemen had the opportunity to view and test drive the impressive Aston fleet while enjoying a tasting of Glenfiddich's rare 50-year-old single malt scotch and premium vintages form William Cole Vineyards.

Rough Cut: Earth to Elegance

Urban Landscape |Volume II

By Dianne Seeber

May, 2012

He may well be Southern California's greatest rock star. And yet, he's never even picked up an instrument. Except perhaps a lap, the instrument used to cut precious stones.

DESTINED TO DESIGN

Israel-born Moti Ferder was destined to be an internationally-renowned jewelry designer. At age three, Ferder admired his round-diamond trader father, who daily separated his mined gems into categorized groups. Emulating him, Ferder once sorted the stones with his own creative flair into piles on the table, over the balcony, outside the windowsill and even into the commode.

Fast forward three decades. Idit and Moti Ferder come to the U.S. to open their private jewelry salon, Lugano Diamonds, one of the jewelry world's most unique collections of premier diamond designs. Now, headquartered in Newport Beach, Lugano's remarkable array of diamonds span every color of the gem rainbow. From traditional white to the most valuable blue.

INSPIRED BY NATURE

As a world-renowned designer, Ferder's inspiration starts with the earth and the gems it nurtures. "It all begins with the stone, which drives the ultimate design." Ferder explains. "My design emerges from a natural place so it has the intrinsic, organic value of nature. Nature's influence creates the most classic, timeless pieces." His top-quality stones are extracted only from conflict free mines in Russia, South Africa, India and Canada, which is surprisingly one of the world's largest diamond importers.

Exquisite botanicals - florals, branches, berries-are the result. Many of Ferder's original designs capture the beauty of nature with rose cut diamonds and brooches creatively assemble with fluid, moveable petals. These designs of titanium braches festooned with red diamond berries, multi-color diamond floral patterns, autumn-leafed gems or rose-carved aquamarines "are tempting to touch, move and caress" he adds, passionately.

Lugano was the name chosen as a salute to the exclusive European region often called "the Mont Carlo of Switzerland." One is greeted by the effervescent Stuart Winston, vice president of marketing and operations, who implements Luganos' vision. A salon tour with Winston resembles a visit to an elegant, serene spa, designed by Idit, which he likens to "the Dior Salon of the 1950's." From hand-painted-horizontally-hung silver leaf wall-paper and soothing water features to silk upholstered walls and mirror gloss ebony furniture, the interior finery is so stunning it rivals the jewels.

2012 Pebble Beach
Concours d'Elegance

Lugano Diamonds celebrates another successful year at the 2012 Pebble Beach Concours d'Elegance. In Lugano's fourth year partnering with Aston Martin, their new luxury sports car, the 2013 Vanquish, was debuted while also showing off classic vintage models at the renowned collector car show. Paired with Lugano's exclusive collection of fine jewelry, the duo set the stage for pure elegance.

2011 Pebble Beach
Concours d'Elegance

Lugano Diamonds joins Aston Martin for its third year at the 2011 Pebble Beach Concours d'Elegance. Lugano dazzles customers and friends with exquisite jewelry at the world's premier automotive week during which Aston Martin's new luxury sports car, the One-77, makes its American debut.

2010 Pebble Beach
Concours d'Elegance

Lugano Diamonds had the unique opportunity to design a diamond Aston Martin lapel pin for the 2010 Pebble Beach Concours d'Elegance live auction. The custom pin received an outstanding bid with proceeds benefitting The Carroll Shelby Foundation which provides financial support for children and medical professionals to help overcome life-threatening health issues worldwide and promotes continuing educational development.